The AIDS Network is embarking on an identity and branding evolution, and we need your help!
The AIDS Network has engaged the expertise of Muse Marketing Group of Hamilton to help us navigate the initial stages of these important changes. The project is scheduled to be completed by the end of 2021. During the first phase of this journey, we will be creating a new name for The AIDS Network. This will enable us to create clear and cohesive messaging, and optimize the visibility and reputation of our organization among our many stakeholders, including service users, clients, their families, staff, donors, government and sector partners, and the general public.
Why is it necessary to change the name of our agency? In our evolution and journey we have reached a crossroads. We want to position our organization as the service provider of choice for individuals seeking programs and services supporting people living with, affected by and disproportionately vulnerable to HIV, sexually transmitted and other bloodborne infections as well as robust harm reduction services in Hamilton, Halton, Haldimand, Norfolk, Brant County and Brantford. It is also our objective that our agency’s new name better represents and reflects the modern realities of HIV support services.
One of the biggest challenges of rebranding is maintaining an organization’s values and core beliefs. We want to retain our values, reputation and goodwill developed through 35 years providing services to our community. That’s where you, our staff, our volunteers and community stakeholders, have key roles in helping us shape our future. As we continue with this new journey there will be opportunities for stakeholder engagement and input.
The first step in this process is to hear from our friends and neighbours in the communities we serve, and so we are asking for your help today. Please take a few moments to fill out our ‘Uncover Our Greatness’ community survey at https://forms.gle/d5nkjSpbzdx4cD5P8 – this survey is anonymous and your answers will greatly help to guide us through this process. This survey is open to anyone in the regions we serve, and we are particularly interested in hearing from community stakeholders in our agency’s priorities including: people living with HIV, TAN volunteers, current or former TAN staff, current or former TAN clients and/or service users, people with lived or living experience of substance use, Two Spirit and LGBTQ+ communities and especially trans and cis gay, bisexual and other men who have sex with men (GBMSM), BIPOC communities and especially African/Caribbean/Black (ACB) communities, people who are marginalized on the basis of gender including trans and cis women and nonbinary gender identities, and service providers whose priorities overlap with The AIDS Network’s. Thank you in advance for your time and your valuable insight as we begin this journey together!
If you have questions or any concerns, please contact James Diemert, Community Engagement Coordinator at firstname.lastname@example.org or 905-528-0854 ext. 234