WHAT IS THE ‘RED SCARF PROJECT’?
This unique awareness event began in London, Ontario and has been held successfully in many communities in Canada. The concept is simple; create an interactive public awareness art installation that also gives back to the community.
HOW DOES THE ‘RED SCARF PROJECT’ WORK?
Leading up to AIDS Awareness Week (November 24-December 1), volunteers knit red scarves. To kick-off AIDS Awareness Week, interactive public awareness art installations are set up with hundreds of red scarves lining the streets. The scarves are free and are taken by community members. The scarves represent the red ribbon which is the international symbol of HIV/AIDS awareness. Not only do the scarves help raise awareness about HIV/AIDS, but they also share the warmth for those who may be in need.
WHO WILL BENEFIT?
Although there have been remarkable medical advancements to improve the health of people living with HIV, there is no cure or vaccine to prevent HIV infection. Stigma and myths about HIV continue to impact the incidence of the virus as well as the lives of people living with HIV.
HOW CAN I HELP?
- Knit scarves for us! We accept Red Scarf donations for special events/installations throughout our regions beginning in September every year.
- Join our mailing list to receive all agency updates including future Red Scarf Campaign events
For any questions, contact Community Engagement Coordinator James Diemert at firstname.lastname@example.org or by phone at 905-528-0854 ext 234